Can CEOs avoid taking a stand on social impact issues that are considered “political”? These days, that’s a tall order. We live in particularly divisive times, and many social issues across the spectrum have become tagged as political.
Corporate giving programs are an effective and popular way to connect your employees to causes while making a real social impact. But creativity is key to participation, and too many campaigns lack the pizzazz and tools needed to grab anyone’s attention.
With HR and CSR leaders increasingly aware that strong corporate volunteer and giving programs are an essential part of a positive employee experience, the question on everyone’s minds is: but how can I get employees to actually participate?
CSR managers are always bemoaning the challenges of elevating participation in their volunteer and giving programs, and for good reason. Average participation rates for these programs are low, and that has a lot to do with the limited resources and attention that’s dedicated to most corporate volunteer and giving programs. Getting your busy employees away from their desks and focused on something other than work can be more daunting than you think, even though most employees express an avid desire to give back at work.
We live in an era of increased telecommuting, and employees love it that way. Global Analytics Workplace estimates that roughly 3.7 million employees (2.8% of the workforce) now work from home at least half the time, 50% of the US workforce holds a job that is compatible with at least partial telework and approximately 20-25% of the workforce teleworks at some frequency
A culture of giving back is not only one of the most inspiring ways to engage employees, it also offers something even better than engagement: worker passion.
Matching gifts are often the best kept secret at companies across the country.
Employee engagement firm Quantum Workplace recently issued its annual report on employee engagement, and the results are interesting for anyone curious about how their city stacks up as a building ground for employee engagement.
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Causecast powers the world’s most innovative workplace giving and volunteering programs, helping leading brands attract, retain and inspire talent, while driving change through meaningful cause engagement. In 2017 our blog was honored for CSR by PR News.
