Pssst...did you know your employees are talking about you online? According to a Weber Shandwick study, 50 percent of employees post messages, pictures or videos in social media about their employer, part of a growing movement of employee activism that is opening up new opportunities for companies to engage with their employees.
Out in the trenches of corporate volunteer and giving programs, I’m seeing tons of creativity in the ways that companies are engaging employees in volunteering. So many businesses are stretching themselves far beyond the “One and Done in a Day” mentality of yore, when troops were rallied to paint a mural en masse and then everyone patted themselves on the back for a year.
Nonprofits are tasked with addressing the most urgent needs facing humanity, and I was initially drawn to the field of philanthropy out of a desire to help these organizations achieve their critical missions. But early on I saw that making personal donations - while important - was just a first step.
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Causecast powers the world’s most innovative workplace giving and volunteering programs, helping leading brands attract, retain and inspire talent, while driving change through meaningful cause engagement. In 2017 our blog was honored for CSR by PR News.
