Causecast Blog

If you care about Millennial recruitment - which you should if you care about the future of your company - you need to understand how to make these socially conscious employees feel connected to the greater purpose of your company. It’s not enough to offer a volunteer and giving program; you need to think about how to make this program inviting to employees of each generation, from X-ers to Boomers and beyond.

The other day, we received an interesting email from a young employee who wants to leave her job. One of the most important qualities that this woman is looking for in her next company is something we see as an increasing priority for many job seekers, particularly millennials: a robust volunteer and giving program.

The annual Giving In Numbers survey is out, and the results bode well for the state of corporate giving.

The holidays are here (just about), and that means that seasonal giving campaigns are cranking into high gear. Before you know it, we’ll be bombarded with holiday viral campaigns like Office Max’s popular time-killer, Elf Yourself, and opening earth-conscious holiday e-cards from companies instead of the snail mail kind. Since an increasing percentage of shoppers use mobile platforms to do their holiday shopping, our cell phones will be hit with seasonal promotions that benefit charities, like the ones that Starbucks did for The Global Fund to help fight AIDS in Africa. It’s that time of year when most philanthropic giving transpires, so now is when companies are pulling out all of the stops to grab the attention and charitable dollars of their customers.