Causecast Blog

According to Bersin by Deloitte, “employee engagement has become the top issue on the minds of business leaders, directing us to an entirely new model of management”. But what does employee engagement even mean?

Millennials are a transformational generation. I’m sure you’ve heard it all before: they demand work that has meaning, are wildly influential on social media, and shift jobs on a regular basis. But what often goes unrecognized about the millennial generation is their strong hand in restoring some of the America’s most blighted cities.

The news this past year has been depressing, to put it lightly. The year 2015 is marked by one of the worst refugee crises since World War II, community disintegration in places like Baltimore, and church burnings at a rate not seen since the height of the civil rights movement. Millennials, in particular, are a generation that is unusually attuned to social issues.  As a result, events such as these often cause millennial employees to question the impact they are making with their work. This is part of the reason that our average stay with any one employer is only 2.5 years.

If you care about Millennial recruitment - which you should if you care about the future of your company - you need to understand how to make these socially conscious employees feel connected to the greater purpose of your company. It’s not enough to offer a volunteer and giving program; you need to think about how to make this program inviting to employees of each generation, from X-ers to Boomers and beyond.