In the past three years, America’s Charities has been releasing the country’s most incisive and comprehensive series of reports on trends in employee volunteering and giving. This year’s much-anticipated report was just released, and it’s packed with encouraging - even inspiring - data for anyone who cares about employee-centered corporate philanthropy.
Amidst the consumerism that tends to envelop us during the holidays, December has also become a time when we’re asked to consider the importance of donating our time, talent and treasure to the betterment of the world. #GivingTuesday, a recently instituted global day dedicated to giving back, was created as a counterpoint to Black Friday and Cyber Monday. Women’s Entrepreneur Day is another new seasonal event that celebrates and advances the work of female entrepreneurs, with the ultimate goal of empowering women and lifting them out of poverty.
There’s nothing like a game to fire up friendly competition in the name of charity.
Nonprofits are tasked with addressing the most urgent needs facing humanity, and I was initially drawn to the field of philanthropy out of a desire to help these organizations achieve their critical missions. But early on I saw that making personal donations - while important - was just a first step.
As Thanksgiving looms, company leaders across the world are building thanks to their communities through their year-end giving campaigns. For many businesses, this year’s corporate philanthropy effort will reach its zenith on December 1st, also known as #GivingTuesday.
As the world awakens more every day to the urgent problem of climate change, some companies are stepping up in impressive ways to forge solutions.
Why do we volunteer?
If you care about Millennial recruitment - which you should if you care about the future of your company - you need to understand how to make these socially conscious employees feel connected to the greater purpose of your company. It’s not enough to offer a volunteer and giving program; you need to think about how to make this program inviting to employees of each generation, from X-ers to Boomers and beyond.
The other day, we received an interesting email from a young employee who wants to leave her job. One of the most important qualities that this woman is looking for in her next company is something we see as an increasing priority for many job seekers, particularly millennials: a robust volunteer and giving program.
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Causecast powers the world’s most innovative workplace giving and volunteering programs, helping leading brands attract, retain and inspire talent, while driving change through meaningful cause engagement. In 2017 our blog was honored for CSR by PR News.
